Is someone looking for an advertising?

Advertisements are one main way of business promotion. However, people will try to ignore advertisements due to big letter banners or mass information make people sick. Sometimes people have to take selfies with billboard as landmarks such as Piccadilly Circus in London. But some advertisements have a topic of conversation and people may wait for them in a special period. For example, John Lewis Christmas advertisement.



In fact, I heard John Lewis's advertisement before I know about John Lewis itself. And the advertisement each year is quite famous and I looked up last year's one and waiting for this year's release. People know that these are creative, and John Lewis pays near one million pounds for these advertisements. People do not only focus on the products in the advertisement, they are looking forward the advertisement itself! What kind of story will tell us? What is the background music? Not only the shopping atmosphere of Christmas stimulates purchasing power, also the expectance of the new story becomes one part of consumer habit, even let foreigners watch the new episode advertisement: A warm and full of love story with telescopes. However, although telescopes are the main and the most conspicuous product in this advertisement, it still promotes other products of John Lewis, did you see that?


Also, I collect some other Christmas advertisement this year.

Apple, a famous song "Someday at Christmas". And this advertisement shows the theme against war, poverty, inequality and hunger. Although one glance includes Apple's product Macbooks, Apple want to focus the festive atmosphere not the product itself.

Coca-Cola, this advertisement  is about the recording of their experiential marketing, which let their consumers join the process of sharing, also is the theme of this advertisement. Coca-Cola is a company focused one consumer experience which has said in the last blog. Also extend this marketing plan on their advertising successfully. 

Sainsbury's, a fun and cute story with a cat: Mog. Which was attracted cat lovers. This advertising shows the main theme "sharing".

Tesco, every little help for Christmas? Interesting.

Waitrose, a subsidiary of John Lewis but different theme of Christmas advertisement. Which is the food and Christmas.

Mark & Spencers, which show the fashion factor in their Christmas advertisement.

Harrods, their advertisement is kind of animation, and the protagonist is their mouses.

For the conclusion, people can see the sincerity and creativity from those Christmas advertising. The companies try to use the opportunity of the Christmas advertising match to improve their market or promote their business.

Coca-Cola Truck? An amazing experiential marketing

I still can remember that when I first arrived UK at Manchester Airport, I have bought one bottle of Coca-Cola, which is about four times the price in China. However, drinking Cola has become a habit in  my daily life, and seems like not easy to change although drinking alcohol is more popular here. However, I still find four cans of Cola in one pound shop, which means the price is close to the can of pop in China. 

Anyway, it is not the only thing which about  Coca-Cola  shocks me in the UK. Some said Santa Claus was green until Coca-Cola Change it to red. That made me think Coca-Cola not only pay for promotion such as Coca-Cola, London-eye, which is one famous landmark in London. This brand has infiltrated into the festive successfully such as Chirstmas.  One interesting news is Coca-Cola truck has been Huddersfiled on 9th Decemenber, 2015. The same red theme which has links to the most important festival Chirstmas, and people who has joined this event can share their experiences with their friends such as selfies. On the other hand, the experiences of Coca-Cola's consumers also becomes, to one extra value of their promotion. Which means they pay for the track event as a promotion, let more people notice the Coca-Cola and Chirstmas, after that the attendees share their experiences which include Coca-Cola this brand as extra promotion for Coca-Cola company, and it is FREE!

This event shows an idea about to attract potential consumers, and provide a chance to improve their experience to advertise, even they did not realize that. Also, to cultivate habits of consumers is one important part in the marketing, such as the Chinese student pay four time prices for drink as usual.