Coca-Cola Truck? An amazing experiential marketing

I still can remember that when I first arrived UK at Manchester Airport, I have bought one bottle of Coca-Cola, which is about four times the price in China. However, drinking Cola has become a habit in  my daily life, and seems like not easy to change although drinking alcohol is more popular here. However, I still find four cans of Cola in one pound shop, which means the price is close to the can of pop in China. 

Anyway, it is not the only thing which about  Coca-Cola  shocks me in the UK. Some said Santa Claus was green until Coca-Cola Change it to red. That made me think Coca-Cola not only pay for promotion such as Coca-Cola, London-eye, which is one famous landmark in London. This brand has infiltrated into the festive successfully such as Chirstmas.  One interesting news is Coca-Cola truck has been Huddersfiled on 9th Decemenber, 2015. The same red theme which has links to the most important festival Chirstmas, and people who has joined this event can share their experiences with their friends such as selfies. On the other hand, the experiences of Coca-Cola's consumers also becomes, to one extra value of their promotion. Which means they pay for the track event as a promotion, let more people notice the Coca-Cola and Chirstmas, after that the attendees share their experiences which include Coca-Cola this brand as extra promotion for Coca-Cola company, and it is FREE!

This event shows an idea about to attract potential consumers, and provide a chance to improve their experience to advertise, even they did not realize that. Also, to cultivate habits of consumers is one important part in the marketing, such as the Chinese student pay four time prices for drink as usual.